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Corporate Reputation: Brand and Communication, by Stuart Roper, Chris Fill
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Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.
- Sales Rank: #1060942 in Books
- Brand: Brand: Pearson Education Limited
- Published on: 2012-05-30
- Original language: English
- Dimensions: 10.25" h x 7.50" w x .75" l, 1.89 pounds
- Binding: Paperback
- 332 pages
- Used Book in Good Condition
About the Author
Dr Stuart Roperis Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate, Masters and MBA classes at the school as well as being involved in executive education with senior managers at a large number of blue chip organisations. He is the Programme Director of MBS's Corporate Communications and Reputation Management Masters programme. Chris Fill is a Director of Fillassociates. He has authored several books, including his internationally recognised Marketing Communications. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at the Business School in Grenoble and is a Fellow of the Chartered Institute of Marketing. He was the Senior Examiner responsible for the development of the CIM's Professional Postgraduate Diploma module, Managing Corporate Reputation. www.fillassociates.co.uk
Most helpful customer reviews
0 of 0 people found the following review helpful.
GREAT CONTENT, A LITTLE WORK ON THE EDITING
By Murgatroyd
Great content so far and an interesting read. The layout and functionality are great. My only complaint the editor inserting the date of the articles at the END of the article. I keep having to flip to the end to see when it was written, which I think is a very significant detail. Please put the published date at the BEGINNING of the article.
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