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How do The Matrix, Avatar, and Tron reveal the future of existence? can our brains recognize where "reality" ends and "virtual" begins? What would it mean to live eternally in a digital universe? Where will technology lead us in five, fifty, and five hundred years?
Two innovative scientists explore the mystery and reality of the virtual and examine the profound potential of emerging digital technologies
Welcome to the future . . .
The coming explosion of immersive digital technology, combined with recent progress in unlocking how the mind works, will soon revolutionize our lives in ways only science fiction has imagined. In Infinite Reality, Jeremy Bailenson (Stanford University) and Jim Blascovich (University of California, Santa Barbara)—two of virtual reality's pioneering authorities whose pathbreaking research has mapped how our brain behaves in digital worlds—take us on a mind-bending journey through the virtual universe.
Infinite Reality explores what emerging computer technologies and their radical applications will mean for the future of human life and society. Along the way, Bailenson and Blascovich examine the timeless philosophical questions of the self and "reality" that arise through the digital experience; explain how virtual reality's latest and future forms—including immersive video games and social-networking sites—will soon be seamlessly integrated into our lives; show the many surprising practical applications of virtual reality, from education and medicine to sex and warfare; and probe further-off possibilities like "total personality downloads" that would allow your great-great-grandchildren to have a conversation with "you" a century or more after your death.
Equally fascinating, farsighted, and profound, Infinite Reality is an essential guide to our virtual future, where the experience of being human will be deeply transformed.
- Sales Rank: #954577 in Books
- Published on: 2011-04-05
- Released on: 2011-04-05
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.01" w x 6.00" l, 1.00 pounds
- Binding: Hardcover
- 304 pages
Review
“An exhilarating book ... Blascovich and Bailenson are ideally situated to write this guide to the new world ... Infinite Reality a must-read for anyone who wants to prepare for the coming revolution.” (Los Angeles Times)
“Read this book if you want to understand the future.” (JARON LANIER, author of You Are Not a Gadget)
“Brilliant, farsighted, and fascinating, Infinite Reality is an essential guide to our futures.” (PHILIP ZIMBARDO, professor emeritus of psychology, Stanford University, and author of The Lucifer Effect)
“Infinite Reality sends chills down the spine.” (MICHAEL S. GAZZANIGA, director of the SAGE Center for the Study of the Mind at the University of California, Santa Barbara)
From the Back Cover
Can our brains recognize where "reality" ends and "virtual" begins? Where will technology lead us in five, fifty, or five hundred years? An unrivaled guide to our digital future that has been cited by the Supreme Court, Infinite Reality is a mind-bending "journey through the virtual universe" (Wall Street Journal). Jim Blascovich and Jeremy Bailenson, two pioneering authorities, explore the profound potential of emerging technologies and reveal how our brains behave in digital worlds.
About the Author
Jim Blascovich is the director and co-founder of the Research Center for Virtual Environments at the University of California, Santa Barbara, where he is Distinguished Professor of Psychology. Professor Blascovich has served as the president of international scientific societies, including the Society for Personality and Social Psychology and the Society for Experimental Social Psychology, and he has been invited to lecture on social neuroscience and virtual reality topics worldwide.
Most helpful customer reviews
19 of 24 people found the following review helpful.
The technological sublime
By AAFSC
I see this book is getting rave reviews. I find it, largely, sophomoric.
The history of technology is fraught with promises about the future--electricity was supposed to allow workers to be free of the factory, atomic energy would be so cheap that we wouldn't need electric meters, and the Internet is the new sublime that will lead us to the global village and democracy.
This is one more book in that genre.
Let me levy my sharpest criticism first:
Like most books based on experimental psych, we learn an awful lot about college sophomores as the validators for claims. With not many exceptions, every time Blascovich and Bailenson assert something about VR, they refer to a one-shot experiment by a colleague/psychologist who played with college students and wrote a paper. That is considered more or less conclusive evidence for most everything they assert.
Early in the book, they write about how "real" VR is by referencing tests that allow a person wearing a VR headset to see a board across a chasm. Even though they are walking on a plain old floor, the wearers treat the board as "real" and try to walk (across it) one foot in front of another. If they lose their balance, their knees buckle. Ergo, VR is "real."
I couldn't but help thinking about my first time with Flight Simulator many years ago. I read the manual and learned to use flaps, how to understand a landing as a stall just above the runway and so on.
My first take-off from the small Chicago airport on the Lake was all sweat. I took it up and practiced turns, climbing, and on and on. Landing was truly tense, but I mastered that.
Before long, I wondered what would happen if I took the plane into a full stall. Then, I wondered what would happen if I crashed it into a skyscraper.
My point here is simple. We play games. We play computer games. We play VR games. We play because its fun and challenge. But we get bored and we play games with the games.
I could go on with point after point about the evidence used to support the arguments in this book that VR is "reality." Of course it is, but it is fake reality. When you fall, you don't really fall. When you lose money playing poker, you don't really lose money. And on and on and on.
Infinite Reality is full of the technological sublime. One sentence early in the book says, "Imagine a world with no pollution." Yeah.
A more likely scenario for this VR future is presented in the movie, Sleep Dealer. In the hands of corporations, it will prove to be a way to use what would have been illegal immigrants legally. Based on our use of drones in the mid-East, we are pretty good at using it for killing as well. During the Viet Nam War, much of the killing was at a distance, from the air. But the planes had real pilots who sometimes got shot down and experienced the reality they saw from their cockpits differently.
Now, the drone pilot can be safe in San Diego while he "really" kills people in Afghanistan. And go home to dinner to the spouse and kids.
There is a dark side to all of this that Blascovich and Bailenson seem totally oblivious to. In the hands of academics, VR is a neat toy. In the hands of corporations, its true value will emerge. They won't care if its real or not, believe me. They will only care if it can make them money.
17 of 21 people found the following review helpful.
Timely and Compelling
By Abhay
Why should we care about virtual reality? VR seems like one of those "new tech" ideas that burst on the scene full of hype, are flashily rendered in cult-hit scifi movies, and ultimately fizzle outside the mainstream. Jetson-like visions of artificially intelligent machines and personal jetpacks come to mind.
If, like me or John C. Dvorak, you thought that VR is destined to remain a technological novelty with little part to play in the grand scheme of the human condition, READ THIS BOOK. Written by scientists for a general audience, Infinite Reality is bursting with insight and provocation about how "mediating" technologies throw conventional assumptions of how we see ourselves and others out of the window. Who'd have thought looking at yourself in a virtual mirror could change the way you act in real life? Could the technological capacity for editing yourself and "polishing your avatar" lead to an infinitely regressing arms-race of self-presentation?
If you work in social media, READ THIS BOOK. Here's why - conceptualizing VR in the narrow frame of head-mounted displays and 3-d vision systems obscures the fact that the most scientifically compelling part of this book, the underlying psychological theories, are common to ALL kinds of "technologically transformed" social interactions. If you want to know the latest in how any online social behavior molds our overall life experiences, this is the book for you.
The only ding on this book is that the authors can sometimes come across as VR evangelists (a common problem in books that "present the future"), but I'd rather read a book by people with a real passion for the field, than a dryly objective account of the chances of VR becoming ubiquitous in the near term.
10 of 12 people found the following review helpful.
Insightful and Entertaining; An Experience Not To Be Missed
By Danielle K
As someone with little time for pleasure reading and habitually turned off by anything resembling "technology" in the title, Infinite Reality by Blascovich and Bailenson was a complete breath of fresh air! An incredibly compelling read, I couldn't believe what a page turner a book about the digital age could be. Each mention of perception theory or a previously executed study was instantly linked to something contemporary readers could appreciate, and every single example was engaging and purposeful.
A favorite chapter was "Virtually Useful." A very common saying when referencing virtual reality, "this is really cool...but what's the point?", is addressed flawlessly with a plethora of insights to possible uses of the newest virtual technology. PETA cites the benefits of a virtual zoo where visitors would experience watching animals in their natural environments rather than the repetitive behavior patterns they exhibit in captivity, while the authors explicate the benefits of a virtual window for those stuck in office cubicles (do a rudimentary form of these not already exist in tropical screensavers?)
Students of psychology or communication will instantly recognize some of the classic studies described, but will be able to appreciate them in whole new way. For instance, the classic "invisible guerilla" study was re-examined, and related to how people with racial bias actually see the world differently, something I hadn't previously considered in the context of this study.
However, one of the most fundamental chapters had to be "A Museum of Virtual Media". While seemingly a history lesson at first glance, this chapter was crucial to understanding the prior impact and forthcoming potential of new technologies on the human condition. Taking readers through milestones in communication technology, each example illustrated the tools humankind have created to facilitate virtual travel from the distant past to the present day. Way before digital technologies were invented; we have used storytelling, art, theater, movies, etc. to create worlds that are not "grounded reality" but forms of virtual reality. It was staggering to think that we've been doing this since ancient times, and "virtual reality" is simply a new label for a perpetual human behavior.
A truly wonderful manuscript full of exciting new technologies, insights to our future, and reminders of the significance and implications of our past, Infinite Reality is not just a great read, but an experience not to be missed.
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